What Is SEO And What Is It Eaten With?

8 April 2023

EO is crucial to drive traffic to a website and optimize your web pages according to Google's ever-changing desires and needs, but what is it really?

What true value for the company or financial value can Google offer you if you decide to follow the path of SEO?

While it provides much higher searchability and visibility than other content/product marketing methods, it also gives your company more real and lasting value than you can imagine.

Just keep in mind that in the first year of launch, only 5.7% of websites will rank first on the first page of search results — for any content. It's a competitive digital world.

What is SEO?
Search engine optimization - SEO is an abbreviation. This is the process by which you can optimize content for search by “links" or search engine results. The goal of SEO is to get free organic traffic in addition to a steady increase in the number of your potential customers. However, optimizing your website is not so easy.

There are a number of factors that you (or the content author) need to consider when optimizing your website for Google:
- Keyword research
- Relevance of the page and ease of use
- The credibility of your external links
- Location/settings of your website

Google is constantly updating its search algorithms to "shake up" the SEO world — this means that creating fresh, organic, SEO-friendly content is a prerequisite for the successful application of SEO strategies. Search engine optimization is an endless job, and it requires skills, insight and dedication to bring projects to completion.

Here are some steps needed to launch SEO.

Creating a site map
Problems with navigation? We understand you. The catalog of stores in a shopping center is an example of a headache. Site maps do the same job. Only instead of buyers, they allow search engine bots to know where everything is on your site.

A sitemap is a file with a list of all the URLs of your website. Once bots find them, they scan your site much more efficiently.

Most of the site maps are formatted using XML, but don't let this interfere with the operation of your web page. There are many handy site map generators that will do all the work for you.

Give one of them a chance:
- [XML-sitemaps.com](http://xml-sitemaps.com/)
- Screaming Frog XML Sitemap Generator
- PowerMapper
- DYNO mapper

Create Robots.txt file
In robots.txt the file is your personal guard. It allows bots to read which pages they can and cannot scan and index. When used correctly, they can significantly improve your SEO.

He will help you:
- Prevent bots from entering pages that are still under development. This does not apply to "spy" bots. As a rule, they follow their own algorithms.
- It will help to identify key positions. This is useful as bots will scan the content you want.

You will be able to view information about your site and robots.txt file here: [https://www.yoursite.com/robots.txt](https://www.yoursite.com/robots.txt) .

The three main challenges that social media marketers face are developing strategies that support business goals (47%), providing consumer information to other departments (71%), and increasing consumer spending with the brand they follow on social media (67%).

Learn the tools that will help you in building an SEO strategy. We have given you just a few of them. You will read even more useful tips in the following material. In the meantime, don't be afraid to experiment with tools and mix them to fit the needs of your site.