Articles like these have been appearing for years, and it makes you wonder. Is SEO really dead? Or will this tool continue to evolve? Now, with tools like ChatGPT and Midjourney, it's time to look back and see how this could change SEO or "kill" SEO.

People are simultaneously excited and concerned about how artificial intelligence could do their jobs better. But AI-generated content still needs a human to tell it what to do. And to make the text look organic. If AI intervenes in this field, it will greatly affect how we search for content. You could also see a ton of AI-written material out there, and run some plagiarism detectors, resulting in many websites being penalized.

You really want to believe that the internet won't be filled with template copy/paste content coming from ChatGPT.

Well, we still have Google to filter out garbage content. But you and I know that Google has had some issues lately that they need to fix.

First, they also have AI that can help people find things on the internet through their search engine, and they need to make sure they remain the best when it comes to search.

Second, Google needs to find a way to determine whether a site truly deserves to be at the top or not, as some sites using AI do. Google wants to show the best search results first, but this is difficult because sometimes what is best is also what Google's advertisers want people to see. It's quite possible that some content is AI-generated, so it's pretty tricky.

Companies that are already building bots for SEO planning will soon release some new updates. They will be even better than before. These bots will write good articles and product descriptions that are nearly perfect. Such articles look almost as if a human wrote the article or description. And all a human will do is quickly check for false claims and write a headline that doesn't sound like a robot wrote it.

However, SEO requires a search engine and people clicking through to websites. If you can just ask and get a simple answer, then a chatbot is the endpoint — no ad impressions needed for that.

What other options are there? Top hot news of the week? Old-school sites do a great job with that. The most up-to-date information about products and services? Services manage their own websites. The cost of output is high, and if something new appears outside the dataset, it makes sense to cache information about it, and the bot will either discard it or pack the prompt/notebook with information.

Having AI just seems like a natural step forward, instead of combing through forum posts hoping that one of them is relevant to your query.

Powered by Froala Editor