SEO works by demonstrating to search engines such as Yahoo, Bing and Google that your content is the most relevant and gives the best result for any given keyword query. But it's important to remember that every search engine is slightly different, and that what ranks 1st in Google won't necessarily be the same in Bing or Yahoo (and vice versa).

However, you'll want to focus most of your attention on Google, because they hold 92% of the market share on the World Wide Web – it's literally the entire Internet. All other existing search engines make up the remaining 8%.

Getting additional organic traffic to your web pages happens by optimizing your written content in order to increase the ranking and attract more ‘clicks' (more readers). The more readers and subscribers you associate with your company, brand, or content, the more likely people are to buy your product or service compared to your competitors.

Squirrly is often used to quickly optimize content. Their WordPress plugin saves a lot of time by identifying the right search queries, so you don't have to dig into the Google AdWords keyword planner. Go to their website and enter your website address to get professional recommendations from a specialist.

Content that ranks higher on Google gets a higher CTR (click-through rate) than competitors' web pages, and in the end, articles with a higher rating are always seen by more people.

Yes, articles. Google ranks individual web pages, not entire websites, by content that is relevant and can be included in the results for any given keyword query. Ranking by various specific keywords and topics in each article you create becomes important to maintain an understanding of your newfound mastery of Google.

The authority of the search engine is achieved over time, with the main four factors being high-quality backlinks, optimized content on the page, machine learning signals and a positive user experience. Now let's discuss what exactly Google pays attention to when optimizing a web page.

The ability to crawl your web page lets Google know that it exists. Crawling is the process by which Google can find your content on the World Wide Web - it does this by clicking on links to pages that it has already indexed and to pages that it has not indexed yet.

Your new web page falls into one of the categories, and if you have a backlink from a website that is already in the Google index, this ensures that it will be able to view your website correctly. If Google can't crawl your website (or if you don't have backlinks installed), it doesn't actually exist – and here are two main factors that can cause Google's scanning capabilities to malfunction.

Poor internal communication

Google uses internal links to crawl the pages of your website. Without internal links (links that lead to another part of your website), Google will not be able to index your web pages. After making sure that you link your website in a single way, it is important to make sure that it can easily take a higher position in Google.

Compatible with mobile devices

63% of Google searches are performed from some mobile device. If your website takes a long time to load or is not optimized properly for mobile devices, you lose 63% of your potential clientele, because Google will wait for your webpage to load only on iPhone 5. Make sure that your website is optimized (but not to the extent that it slows down the site for the user). This guarantees your customers a good experience, increasing the likelihood that they will buy something from your company if they see the product or service they need.

Be sure to use the Google test for mobile devices. It's an amazing little tool, and it's free!

Why does your business need SEO-oriented content?

The Internet has changed the trajectory of business forever. Since most people in the world log into Google at least once a day to search for some information, make sure that your website is seen by as many people as possible, and this will bring your business more customers than you could have imagined before.

Customers will literally appear out of nowhere if your content is fresh enough for Google to consider it relevant and place it on the first page (top 10).

In addition, SEO-oriented content creates a sense of trust, creditworthiness and professionalism in the reader. Creating a solid foundation of blog posts and informative articles detailing the effectiveness and direct benefits of your products and services allows you to be ten times ahead of the competition.

SEO content offers users the best web experience

Optimized content would not be complete without the most important part of website browsing – user optimization. This is quite an important factor for getting optimal visibility and organic traffic, since Google regularly takes user experience into account in its ranking criteria.

Customers who lack any significant patience will almost certainly log into your site, and if your web page doesn't load fast enough, your performance will suffer. On average, mobile users will wait about 3-5 seconds for a mobile page to load – after that, everything you can offer them is not worth their time.

Optimizing your website, which increases compatibility with mobile devices, can significantly affect Google's perception of it – it can even get more traffic and more customers due to simple fast loading.

Another example of how SEO optimization can be done is to reduce information to just a few mouse clicks – placing relevant and up-to-date information right in front of your client's nose is a great way to attract their attention to your product or service.

Google has learned to offer relevant content to its target audiences in fewer clicks, and your business needs to do it too. Otherwise, it will not have a high rating. Sites with too many external links and not enough relevant information will have a low rating, because customers know what they are looking for most of the time – if your site looks like bait, even if it is not, people will not appreciate your product or service, whatever they may be.

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